Experience and strategic creativity for
develop visual designs that
transform, differentiate and generate value

For more than 15 years I worked in some of the most traditional visual design offices in Brazil creating for some of the leading national and international companies. During this period I developed several successful cases – some including, contemplated in relevant awards – that helped transform and innovate business. Among some of the main works I have already developed are the visual identity of the Brazilian Design Biennial 2015, the new logo and visual identity of BH Airport, Belo Horizonte airport, the visual identity of chef Olivier Anquier and campaigns for multinationals such as John Deere and Cargill.

Today, as an independent professional, I work in the entire range of services of visual graphic design, branding and brand identity, bringing with me the accumulated expertise and experience to continue developing high-level projects that differentiate and drive companies, brands and products.

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More than 15 years of experience creating designs in some of the most traditional national design offices for some of the largest national and international companies.

I created for this client as designer and art director at Oxi Comunicação

• Communication campaigns
• Point-of-sale displays
• Folders and product catalogs

I created for this client as a designer in the Office Design Novarejo

• Visual environments

I created for this client as a designer in the Latte Design office

• Institutional communication

I created for this client as a designer in the office Yemni Branding

• Visual identities for group companies
• Campaigns and institutional materials

I created for this client as a designer in the Latte Design office

• Promotional materials

I created for this client as a designer in the office Yemni Branding

• Institutional communication

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METHODOLOGY

Understand the customer, the context and the problem in depth and seek the differential and innovation in the right measure for each project 

Briefing

Research
Analysis and
Diagnosis

Creation

Analysis of
Solution with
the Customer

Deployment

Along with the customer, I capture and define the problem that needs to be solved.

I understand the context of the client, the problem and the market. I define, then, based on the analysis, the creative and strategic path to be traveled.

I seek the creative insight that measures the right dose of differentiation and innovation needed and to obtain an appropriate and effective solution.

I present the project contextualizing the understandings and insights involved in the proposed solution.

I define guidelines and project guides for their use and correct implementation.

Briefing

Along with the customer, I capture and define the problem that needs to be solved.

Research Analysis and Diagnosis

I understand the context of the client, the problem and the market. I define, then, based on the analysis, the creative and strategic path to be traveled.

Creation

I seek the creative insight that measures the right dose of differentiation and innovation needed and to obtain an appropriate and effective solution.

Analysis of Solution with the Customer

I present the project contextualizing the understandings and insights involved in the proposed solution.

Deployment

I define guidelines and project guides for their use and correct implementation.

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My differentials that really make a difference to your project

Experience in
high-level visual design

It is 15 years of a consolidated and recognized career developing designs for some of the main national and international brands and companies.

Creativity
with focus and strategy

I always try to understand in depth the client and the problem to seek the differential and innovation in the right measure and dose for each project.

Values that fit into the
your company’s budget

As we work together, you’ll have the best of both worlds: professional design delivery without paying for the high costs of an agency’s complex structures.

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